As New Zealand’s largest telecommunications and digital services company, Spark New Zealand has a powerful purpose: To help all of New Zealand win big in a digital world.

Spark’s success is dependent on customers in one key market: New Zealand. That's why we're passionate about using technology to be truly useful to our customers, helping make our country better and enriching the lives of all New Zealanders.


We believe that digital technology can make a significant, positive impact on our nation's social and economic wellbeing. Technology can enable stronger, safer, more connected communities - even in the most remote rural areas. It can open more opportunities for our children, regardless of their socio-economic backgrounds. It can improve health outcomes for New Zealanders of all ages and walks of life. And it can enable Kiwi companies to compete - and win - on the world stage and become smarter, more agile businesses by harnessing all the benefits of new technologies.


Our purpose

At Spark our purpose is: 

"To help all of New Zealand win big in a digital world"​

The Māori translation of our purpose statement is: Āwhinatia ngā tangata katoa o Aotearoa, kia matomato te tipu i te ao matihiko. This translates to: "To help all New Zealanders so that they may grow, stand strong and thrive in the digital world".​

Our values

How we operate

Spark is the first large company in New Zealand to go all in with Agile. Agile is a business organisational model that has been used for a number of years by some of the world’s largest digital services businesses. It replaces traditional hierarchical control with small, cross-functional and self-managing teams – all working to a central organisational purpose. It also involves working on smaller, faster, incremental improvements to products and services, and looking at a customer’s journey with our business from beginning to end. 

Agile is putting Spark’s focus squarely on our customers, providing feedback loops and disciplined frameworks to give deep and clear insights on what customers need and expect. Multifunctional teams and flat structure mean no need to ‘hand over’ work to another part of the business or seek approvals from above. Teams can simply deliver for customers, fast. By focusing our work on Spark’s overall purpose and our contribution to customers, Agile ensures all of our people are engaged and feel empowered to make a difference. 

Our history

Spark was officially born on 1 April, 1987 when Telecom was spun off from the New Zealand Post Office - but our company has a rich history of helping New Zealanders win big dating all the way back to our country’s formative years in the 1800s.

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