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Up to $700 million cost per year to New Zealand’s economy from digital exclusion

  • Over 130,000 households across Aotearoa without broadband at home  
  • Not-for-profit broadband services experiencing increasing demand as cost-of-living bites 
  • Government urged to prioritise action on digital equity as part of its Digital Strategy for Aotearoa    


With the Government set to release its 2023 Budget today, amongst a cost-of-living crisis facing many households, a new research report shows that providing more homes with internet connectivity could benefit New Zealand’s economy by around $464 million-$737 million per year.  


The report, released today from NERA economic consulting, was commissioned by Spark Foundation, the charitable arm of Spark New Zealand, and outlines the economic opportunity that a home broadband connection provides for a household.  


It is estimated that approximately 130,320 homes across Aotearoa still do not have an internet connection. Based on these figures, the report calculates the annual benefit of these homes being connected as $3,559 - $5,652 per household each year, totaling a national economic benefit of $464 million-$737 million per year[1].  


Spark Foundation Lead, Kate Thomas, says, “This data backs up what we’ve always known and the very reason for Spark Foundation’s existence – that digital inequality can have material impacts at an individual, household, and national level.   


“As more New Zealanders feel the pressure of the increased cost-of-living, an at-home broadband connection becomes a luxury item that some families need to forego in place of food, power, and transport. But with so many essential services now available online, the simple fact is that digital exclusion is holding many New Zealanders back – particularly our most vulnerable communities. Whether that is being able to search and apply for jobs, utilise digital technology for employment, work or study from home, or access essential services like healthcare, education, and banking.   


"Although digital equity is more complex than simply having an internet connection at home and a device to get online, this is certainly the starting line – and table stakes for people to be able to participate in an increasingly digital world.”  


The economic and social benefits of having a home broadband connection as identified in the report are through increased employment, better health outcomes, increased productivity, better access to Government services, and reduced social exclusion or isolation.  


Spark Foundation has a sole focus on accelerating digital equity and led the establishment of Spark’s subsidised wireless broadband service Skinny Jump[2]. Jump has seen a 150% increase in connections since the first Covid-19 lockdown in 2020 – with nearly 27,000 households now utilising the service and more than $4 million worth of free data provided to these homes in need every year.   


Skinny Jump costs just $5 a month, with no contracts or credit checks. Through a number of partnership programmes Skinny Jump is also provided for free – including the ‘Awhi Matihiko Red Cross New Zealand’ programme, which provides a free Jump connection for one year to new refugees who have recently arrived in Aotearoa, and the ‘Ciena Jump for Students Fund’, which provides Jump free to eligible school students.  


Shivika Prasad, Digital Equity Lead at Manurewa High School in South Auckland, says that the ‘Ciena Jump for Students Fund’ has significantly benefited its students since its launch in 2021.   


“This fund has been a real game changer for over 100 of our students and their families. Having access to the internet at home has empowered these students to take charge of their online learning, especially during more challenging times as we’ve experienced over the last couple of years.   


“But the most remarkable thing is that providing internet access at home means that everyone in the household, including the students’ wider whānau, also receives access and a chance to develop digital skills and capabilities. By extension this benefits our wider Manurewa community as well.”   


The New Zealand Government estimates that up to one-in-five New Zealanders experience some form of digital exclusion[3], due to a lack of access, affordability, skills, trust, or the motivation to get online. And according to findings outlined in the NERA report, those most impacted are people living in social housing, those with disabilities, job seekers, people recently released from prison, senior citizens, refugees, new migrants with English as a second language, families with children in lower socio-economic households, and Māori and Pasifika youth.    


Vic MacLennan, Co-Chair of the Digital Equity Coalition Aotearoa (DECA), says that addressing digital equity requires a collaborative cross-sector approach between the Government, community groups and the private sector.   


"The Government has recognised digital equity as a core component of its Digital Strategy for Aotearoa, but what this data shows is that we can’t afford to wait another day. At the same time that digitisation continues to accelerate, households are facing rising costs that make digital access unaffordable for many.   


"We urge the Government to prioritise and accelerate its digital inclusion efforts, particularly for our most vulnerable communities who are the ones missing out. We need to find a solution that will drive meaningful and coordinated change and that puts digital equity at the core of Aotearoa’s transition to a digital future.”  


The full NERA report is available on the Spark Foundation website. Read the report  


Spark Foundation has also released an animated video that highlights the opportunities that digital equity can provide. Watch the video   


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[1] NERA Economic Consulting. (2023) The Economic benefits of digital inclusion and connectivity.  

[2] Skinny Jump is Spark’s subsidised broadband product for those who find that cost is a barrier to having an internet connection at home. It’s entirely prepaid and there are no long-term contracts. Jump costs just $5 for 35GB of data and comes with $15GB of free data each month. 

[3] Digital Inclusion Action Plan 2020 – 2021 (2020) 


Althea Lovell

Corporate Relations Partner
+64 21 222 2992 |

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