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Matt Bain


Matt was appointed as Spark Marketing Director in November 2018, bringing his outstanding digital marketing and customer experience skills to place the customer right at the centre of Spark’s thinking and actions.


He was previously based in Amsterdam as European Managing Director for agency AKQA – one of the world’s leading innovation and brand experience agencies, with responsibility for 500+ employees across five countries. Over a 20-year career Matt has built an impeccable international reputation with some of the world’s greatest brands – Nike, Heineken, Mini, Rolls Royce, Siemens, EA Sports, Audi, Phillips, Tommy Hilfiger and KLM amongst others.


He has extensive experience using data and technologies like Artificial intelligence (AI) to enable organisations to better understand and predict their customers’ needs more accurately. Matt holds a Master of Commerce from the University of Auckland. 

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