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Spark refreshes Netflix offer for broadband customers to mark 1st birthday of partnership

A year ago, Spark and Netflix announced a partnership to provide ‘Netflix on us’ to Spark customers. Since then, Spark customers have been able to benefit from 12 months of binge-worthy content on Netflix as part of a 24-month unlimited broadband plan.

 

As customers who jumped on the offer right after launch are now approaching the end of their year of Netflix, Spark and the Netflix team have teamed up again to keep the dream alive.

 

In response to customer feedback, Spark customers with an unlimited broadband connection can now choose between either 6 or 12 months of Netflix on Spark, depending on whether they want to commit to a 12 or 24-month plan. This offer gives customers greater flexibility to match their lifestyle and is available whether they have previously taken up the Netflix offer or not.  Even better, customers who have already signed up for 12 months of Netflix on us, can access a further 6 months, simply by logging into MySpark* and activating the offer. Spark is also introducing billing integration, so that some customers can pay for their Netflix through their Spark bill, once their period of Netflix on us is over.

 

Grant McBeath, CEO of Spark Home Mobile and Business says, “Customers tell us they love that we bring some of the best of the world’s entertainment to Kiwis – Netflix and Lightbox as part of their broadband plan, or Spotify and Lightbox as part of their mobile plan. It’s clear that the inclusion of Netflix in Spark’s broadband plans is a compelling reason for many customers to choose and stay with Spark.

 

It’s great that as we enter the second year of partnership, that customers will be able to continue to access Netflix on us – with more flexibility in the way they do so.”

 

Paul Perryman, vice president of business development at Netflix, says, “Spark has been a great partner for Netflix, combining its local knowledge of the New Zealand market and strong national retail presence, to bring more delight to our mutual customers. We are thrilled that Spark’s Netflix offers are expanding, providing more options and flexibility to our Kiwi members.”

 

The last year has demonstrated that Kiwis have a pretty significant appetite for Netflix. The most savoured show was The Crown, the most devoured show was Ingobernable and the show most likely to make us ‘cheat’ and watch ahead was Orange is the New Black and when it came to co-viewing, the show most watched as a family was Stranger Things.**
 
Notes to editor:

 

  • Customers on an unlimited broadband plan can opt in to receive a Netflix ‘2 Screen’ plan. 12 month contracts include 6 months of Netflix service RRP $14.99/mth (total value $89.94). 24 month contracts include 12 months of Netflix service (total value $179.99).
  • The value of the offer may be applied to different Netflix streaming plans, but this will alter the duration of the offer.
  • *MySpark is available at www.spark.co.nz/myspark
  • ** ‘Savoured’ means watching less than two hours per day; ‘Devoured’ means watching more than two hours per day; ‘cheating’ means watching ahead without your significant other; ‘Co-viewing’ means watching with the family. Survey conducted by Netflix with more than 60,000 survey responses from Netflix members around the world between October 24-30, 2017.
Ellie-Cross-100x100.jpg

Ellie Cross

Senior Communications Partner
+64 22 630 0665 | ellie.cross@spark.co.nz

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