Ido joined the Board in June 2014. He brings experience in developing digital brands and extensive networks in the start-up communities of Silicon Valley and Australasia. Ido is the co-founder and Chief Executive Officer at Yoobi, a school supplies company that engages kids through bright colours, cool designs and, most importantly, cause. He is also Co-founder of Yes To Inc. – a leading global natural beauty brand; Co-founder and Chairman of Brandless – a disruptive consumer packaged goods company; and the Chairman of Beach House Group – a global consumer products solutions house. Ido sits on numerous corporate and advisory boards, including The United Nations Foundation Global Entrepreneur Council.