As Managing Director Simon works to ensure the company has a sound strategy in place and applies his leadership and management capability to deliver on that strategy and run an efficient business. He has led the reinvention of Telecom to Spark, to better reflect the fast-changing new world of digital services. Simon returned to Spark in mid-2012, having managed most parts of Telecom as Chief Operating Officer during the years 2003-2008. In the intervening years he led Auckland International Airport for a period of four years, in which he transformed the customer experience and delivered a significant uplift in its growth trajectory. Simon also spent 13 years in the electricity and gas industry, including as Chief Executive of Powerco (1992 to 1999). Simon has a Master’s degree in Engineering from the University of Canterbury and a Bachelor's degree in Science from Massey University.